[PDF.63fs] Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
Steven Struhl
[PDF.vp96] Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
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| #227226 in Books | 2015-07-28 | Original language:English | PDF # 1 | 9.21 x.57 x6.14l,.0 | File type: PDF | 272 pages||2 of 2 people found the following review helpful.| Summarizes Text Analytics Well|By William P Ross|This book explains text analytics from a high level. There are a decent number of techniques explaining ways of looking at text. Throughout the book are mentions of different tools you can use ranging from free to enterprise level tools.
There are also a number of graphs in the book showing the output of results from t||
"[A] fascinating, if not rather specialist book, which aims to be an accessible guide to the world of text analytics and data analysis for marketing folk."
Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals. Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case stud...
You can specify the type of files you want, for your gadget.Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) | Steven Struhl. I really enjoyed this book and have already told so many people about it!
