[PDF.74yl] Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
[PDF.pk47] Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
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| #384264 in Books | 2014-07-10 | Original language:English | PDF # 1 | 9.10 x1.10 x7.20l,1.30 | File type: PDF | 320 pages||1 of 1 people found the following review helpful.| PRINT QUALITY CONTROL NEEDED|By Ms. Bea|Although I bought the book "Cutting Edge Marketing Analytics" new, some of the pages in the book are so lightly printed you can barely read them. Obviously, I am not happy to have paid $70 for what's supposed to be a new book with poor print quality! Since class is underway, I do not have time to return the book and wait to receive a repl||“Cutting-Edge Marketing Analytics presents managers with an excellent roadmap for marketing resource allocation. Based on my experience advising firms, I believe that the material presented in the book strikes the right balance of rigorous analysi
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need...
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