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Marketing Analytics: A Practical Guide to Real Marketing Science

Mike Grigsby




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 | #122642 in Books |  2015-06-28 | Original language:English | PDF # 1 |  9.00 x.47 x6.00l,.84 | File type: PDF | 248 pages

||0 of 0 people found the following review helpful.| A reasonable primer on marketing analytics|By Wilson Morcom|This book is a reasonable starter on the subject matter but it did not really hit the mark for me. The author obviously had good intentions - creating a fictional marketing analytics professional who is tasked with an array of marketing problems to better illustrate the themes addressed in the body of the book. He al| |
"I strongly recommend Marketing Analytics to both beginners and folks who don't have much background in statistics.  A very precise book.  Complicated topics around statistics, marketing and modelling are condensed very well in a muc

Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segmenting data, testing campaign effectiveness, and forecasting demand.

Assuming no prior knowledge, Marketing Analytics introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of p...

You can specify the type of files you want, for your device.Marketing Analytics: A Practical Guide to Real Marketing Science   |  Mike Grigsby. I was recommended this book by a dear friend of mine.

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