[PDF.47pv] Data Mining Techniques in CRM: Inside Customer Segmentation

Data Mining Techniques in CRM: Inside Customer Segmentation

[PDF.hs55] Data Mining Techniques in CRM: Inside Customer Segmentation

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 | #1454166 in Books |  2010-03-01 | Original language:English | PDF # 1 |  10.00 x1.00 x7.10l,.0 | File type: PDF | 372 pages

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||2 of 2 people found the following review helpful.| Excellent book for marketer looking for data based customer understanding|By Customer|Strongly recommend this book if you are a marketing professional looking to expand into data based marketing. The book has a good combination of entry level explanation of various algorithms used for particular data mining applications and also frame works for putting customer segmentation to| |"Turning data into action is the aim of this insightful and practice-oriented book; it succeeds in an extraordinary way. It superbly demonstrates how to use analytical data mining techniques to gain actionable results when analyzing a customer base.This book

A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.
 
It guides readers through all the phases of the data mining process, presenting a solid data mining methodology, data mining best practices and recommendations f...

You can specify the type of files you want, for your gadget.Data Mining Techniques in CRM: Inside Customer Segmentation   |  Konstantinos K. Tsiptsis, Antonios Chorianopoulos. I was recommended this book by a dear friend of mine.

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