[PDF.04mm] Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)

Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)

[PDF.zi09] Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)

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 | #6904125 in Books |  2009-01-26 | Original language:English | PDF # 1 |  9.30 x.90 x6.10l,1.32 | File type: PDF | 336 pages

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||About the Author|University of Tokyo, School of Engineering, Japan Kansai University, Osaka, Japan

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the comput...

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