| #9606668 in Books | Springer | 2003-05-07 | Original language:English | PDF # 1 | 9.21 x.50 x6.14l,.97 | File type: PDF | 160 pages | ||0 of 0 people found the following review helpful.| New perspectives on CRM and management|By A Customer|The book shows a strong vision of CRM projects under a management perspective. Very helpful both for academics and practitioners. Read it!|0 of 0 people found the following review helpful.| New perspectives on CRM and management|By A Customer|The book shows a strong
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceive...
You can specify the type of files you want, for your device.Customer Relationship Management | Federico Rajola. A good, fresh read, highly recommended.
